Trust is fundamentally two sided - whether it’s a human or a machine on one or both ends.

Trust2 can help companies harness AI and other transformative technologies to evolve and adapt their business. We provide consulting and research to startups and large companies alike. Contact us to learn more.

Why Now?

Markets and firms today are grappling with significant disruptive technological shifts they're unprepared for. These technology changes are compounded by already existing system dynamics: we operate in a 24/7/365 environment where our borders and systems are open to actors from around the world, with exploits of new and existing technologies by adversarial threat actors occurring daily.

Trust2 builds and uses some of the same artificial intelligence tools and processes to help assess these systems and their impacts on the world around us. We’ve built enormous scaled systems and can think like the users of those systems and also the attackers attempting to defeat them. We aim to keep learning, to understand (and improve upon) the delicate trust balance.

Who We Are

Trust2 harnesses AI and other transformative technologies to address pressing societal challenges in areas such as climate, AI safety, and internet trust/security. We build software products to accelerate human expertise in these and other hard-to-understand spaces.

Latest Posts

Featured
The Elevation of “Trust”
The Elevation of “Trust”

Per Gallup, public confidence in U.S. institutions has declined significantly from 48% in 1979 to 26% in 2023. Trust is becoming more important and technology-centric for businesses.

CNBC: “Still a question over how AI will be integrated into Alphabet’s products”
CNBC: “Still a question over how AI will be integrated into Alphabet’s products”

“Rob Leathern, former Google VP of product for privacy and data protection, joins ‘Squawk on the Street’ to discuss the overall concerns with the development of artificial intelligence, the growing amount of people who are unsure if Alphabet can ‘disrupt itself’, and more.”

Interview on Google’s Gemini AI Image Issues
Interview on Google’s Gemini AI Image Issues

I had the chance to speak with the BBC World Service’s World Business Report about the recent challenges Google has had with images generated by Gemini. Hear the audio here.

Are Google and Meta using their own AI effectively?
Are Google and Meta using their own AI effectively?

Rob Leathern’s latest post discusses how Meta and Google are spending billions on new AI compute infrastructure, but questions whether they will use these powerful technologies to better protect users from scams and deceptive ads.

02aac3bb-f74f-44d1-805c-80a90344bab1_1098x814.png
A Deepfake Scam Breakdown

In his latest Substack post, Rob Leathern explains an apparent investment scam in the UK that uses a variety of deceptive techniques including deepfake video footage of Elon Musk and various news organizations.

bard-scammer.png
Send us Scam Content

ICYMI, a deepfake is where a person's likeness, typically in the form of photos, voice or videos, is replaced with someone else's likeness using artificial intelligence and machine learning techniques.

Get in Touch

We are still under development and may not have answers yet, but welcome your inquiries. Also sign up for our email updates!