Rob Leathern Rob Leathern

The Elevation of “Trust”

Per Gallup, public confidence in U.S. institutions has declined significantly from 48% in 1979 to 26% in 2023. Trust is becoming more important and technology-centric for businesses.

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Rob Leathern Rob Leathern

Are Google and Meta using their own AI effectively?

Rob Leathern’s latest post discusses how Meta and Google are spending billions on new AI compute infrastructure, but questions whether they will use these powerful technologies to better protect users from scams and deceptive ads.

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Rob Leathern Rob Leathern

A Deepfake Scam Breakdown

In his latest Substack post, Rob Leathern explains an apparent investment scam in the UK that uses a variety of deceptive techniques including deepfake video footage of Elon Musk and various news organizations.

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Rob Leathern Rob Leathern

Send us Scam Content

ICYMI, a deepfake is where a person's likeness, typically in the form of photos, voice or videos, is replaced with someone else's likeness using artificial intelligence and machine learning techniques.

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Rob Leathern Rob Leathern

Why Trust2?

Trust hinges on a delicate balance of reliability, predictability, and understanding, regardless of the entities involved. Crucially, Trust is not a one-way street; it requires mutual commitment and assurance. This holds true whether we're referring to interactions between humans, between machines, or any combination thereof.

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